MicroTracker is a set of data tools and services that empowers microenterprise development organizations to assess and improve their performance and to communicate the value of their work to funders and stakeholders.
These tools and services include:
Data collection and analysis services, which provide microenterprise organizations with critical program insights and improve their ability to collect and use high-quality, rigorous data. These services include:
A set of standardized metrics that allow organizations to compare their organizational performance and client outcomes to those of other microenterprise organizations, and to track their own activities, effectiveness, and outcomes over time.
A nationwide data set on the activities, scale, effectiveness, and outcomes of US microenterprise organizations, using microTracker’s standardized measures. The database is fed by two annual data collection efforts:
A website — microTracker.org — that provides access to microTracker’s nationwide database, and provides analysis tools that allow users to segment the data to compare individual organizations to relevant industry peers, to other organization in their state, or to the industry as a whole. MicroTracker.org is also used by funders, the media, and others to find and learn about microenterprise organizations regionally and nationally. MicroTracker.org also hosts data collection for the US Microenterprise Census and EntrepreneurTracker client outcomes survey.
For more information on what products or services may be useful to your organization in making the case for your work, contact us at:
Phone: (202) 736-1071
E-Mail: microtracker@aspeninstitute.org
MicroTracker is an initiative of the Aspen Institute Business Ownership Initiative in Washington, DC. BOI works to build understanding and strengthen the role of business ownership as an economic opportunity strategy. We work closely with micro- and small business practitioners and the institutions that invest in them around the US to build knowledge and strengthen practice by exploring innovation, conducting research, evaluating new ideas, and supporting leaders. The initiative houses our longstanding work to support the US microenterprise development industry. BOI also serves as a resource to donors and investors interested in microenterprise in the United States. BOI is an initiative of the Economic Opportunities Program. For more information about BOI and its work, please visit as.pn/boi.